About us

We're creating a world where ethical living is effortless.

Not only are all of our products fair trade, vegan, and sustainable, but they are also offered at affordable prices. We simplify your journey towards making the right choice, empowering you to align your beautiful purchases with your beautiful values.

We are committed to partnering exclusively with manufacturers who meet our stringent criteria for ethical and sustainable practices. This dedication extends beyond mere compliance; we seek out businesses who actively empower marginalised communities and foster environments of dignity, respect, and sustainability.

Your choices have power. Together, we can create a better future.

Thank you for choosing to shop ethicali.

"Transparency shouldn't end on the factory floor"

Fair Trade Federation

Meet our founder, Sophie

The idea for ethicali came to me while I was studying ethics at university. I wanted to start buying products that inflicted the least amount of harm to people, animals, and our planet, but struggled to find a store that stood by all three values. Maybe they were fair trade, but sold meat. Maybe they were vegan, but not sustainable. Maybe they were good for the environment, but had a shady supply chain.

I created ethicali to fill this gap and empower people to shop ethically without having to check every item or compromise on their values.

It's also nice to shop from a business that truly holds these values, rather than a massive store that just sells anything.

Here's to happy, mindful, shopping!

“If it can’t be reduced, reused, repaired, rebuilt, refurbished, refinished, resold, recycled, or composted, then it should be restricted, redesigned or removed from production.”

Pete Seeger

  • Fair trade

    All products are fairly traded. We take great care in sourcing suppliers and manufacturers to ensure their workplace systems are ethical, and we pay a fair price for their goods.

  • Vegan

    All products are vegan and cruelty free. We believe animals are here with us, not for us so they will never be used in any of our products.

  • Sustainable

    Our products are environmentally friendly. They are either zero wase, reusable and/or recyclable. We seek manufacturers that use recycled materials.

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"The greatness of a nation and its moral progress can be judged by the way its animals are treated."

Mahadma Gandhi

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